Visual Communication - Bachelor

wetak

wetak is an ethical coffee brand that transforms everyday coffee breaks into meaningful moments. By weaving discussion prompts into packaging and design, it encourages people to talk about politics, human rights, and climate change while enjoying high-quality, fair coffee.

Louis Nguyen

what happening

In 2025, the world faces rising national self-interest, marked by economic nationalism and geopolitical tensions prioritizing domestic gains over global cooperation (World Economic Forum, 2025; Insights Integration, 2024).

Reuters A Palestinian child is caught mid shout, eyes full of anguish, as he waits to receive food from a charity kitchen, amid a hunger crisis in Gaza

If unchecked

These trends could lead to slowed global economic growth (projected at 3.3% by the IMF, below pre-pandemic levels), increased financial market volatility,widening inequality between developed and developing nations, and potential social unrest due to rising unemployment and reduced internationalcollaboration (CFA Institute, 2025; Excel in Economics, 2025; Insights Integration, 2024). Images credited to BBC News

mission

In 2025, protectionism and conflicts hinder collaboration; “weave as one” symbolizes interconnected conversations through abstract threading, inspired by universal craft without specific cultural ties.

The vision

Develop a brand identity for Weave Dialogue Brew, a coffee brand that unites people through conversational coffee experiences, countering 2025’s global division from national self-interest (e.g., U.S.-China tariffs, Ukraine conflicts) risking economic stagnation and social unrest. The purpose of Weave Dialogue Brew is to motivate consumers to engage in meaningful conversations on politics, human rights, and climate change while enjoying ethical coffee. By integrating discussion prompts on packaging (e.g., QR codes linking to forums) and a static, minimalism design that inspires unity, the brand transforms daily routines into catalysts for positive change, filling gaps in passive ethical brands. Image credited to Subscription on Envato Elements

Uniting people in circle with fingers as weaving patterns.

wetak

wetalk is a concise, two-syllable name that rolls off the tongue, making it highly memorable for your 25-35 urbanite audience who value quick, impactful
branding. Its lowercase style mirrors modern digital trends, enhancing accessibility on packaging and apps (The Branding Journal, 2025).

Louis Nguyen

Since Louis was a kid, he had a love for visual things, and discovered that he had a really strong connection with it, especially typography, layout, and design thinking. Currently, he is an exchange student of the University of Cincinnati Design, Architecture Planning program. This website showcases all of “the-most-proud-of“ projects he completed at university.