Visual Communication - Bachelor

The Two Minute Spins

A fictitious band named The Two Minute Spins, being of the indie genre connecting to a target audience of young adults and students involved in music culture, was created in order to explore how visual storytelling can be used to both communicate emotion and band/brand identity through visual design. Maintaining complete artistic freedom in stylistic choices, I explored how design elements (colour, texture, typography) combined with imagery through photography, can allow the viewer to paint a picture of the emotion and personality of the fictitious band. Through mediums such as posters, album covers, merchandise, social media presence, etc., I built knowledge and explored how cohesive and unified brand visuals can build narrative, allowing for the viewer to form emotion onto the band.

Tom Allen

The Two Minute Spins

Creating brand identity through visual storytelling Design

Created in this project is a fictional new and upcoming indie band, The Two Minute Spins, focusing on a target audience of young adults and university / high school students immersed in music culture. The creation of the band is used as a tool to explore the visual storytelling of a band, allowing the media surrounding the fictional band to be used as a medium to create personality, emotions and culture, through visuals alone.
As well as this, exploring the design choices and styles bands utilise in the current day and age, allows me to build real world skills in music brand creation, allowing me to both gain skills to be utilised in the field, while also testing my coherence and adaptability through stylistic choices. This discovery and understanding will be brought upon through the mediums of photography, album covers, posters, band caps, tote bags etc., allowing for a refinement of design skills that real world professionals would also have to create.
The outcome of the project is a coherent, unified band brand identity, with designs that illustrate the bands personality and perceived emotion of their music through visual designs.

Tom Allen

Tom is passionate about graphic design, with a great interest in design surrounding music. In the last semester of his Design and Business degree, Tom is eager to work in the graphic design or advertising industry.