Visual Communication - Bachelor
Shadow is a sustainable solid perfume brand that embodies simplicity, nature, and slow fragrance. The project explores how design can merge luxury with environmental responsibility through natural ingredients, refillable packaging, and minimal aesthetics, creating a sensory experience that encourages mindful consumption and a deeper connection to nature.
This project focuses on the creation of Shadow, a sustainable solid perfume brand that specialises in natural, light, and long-lasting scents inspired by nature. The initiative arises from the growing need to address the lack of sustainability in the luxury perfume industry, which often relies on exploitative practices, synthetic ingredients, and environmentally harmful packaging. By offering an alternative that highlights natural ingredients, eco-conscious packaging, and a “slow fragrance” philosophy, this project aims to raise awareness of mindful consumption while delivering a product that is both elegant and sustainable. Ultimately, the goal is to design a cohesive brand identity and product experience that appeals to young adults who are exploring fragrance for the first time and who value sustainability.
Anson is a visual communicator who sees beauty in simplicity and meaning in the mundane. Through a minimalist lens, they craft brand identities that whisper rather than shout. Inspired by everyday moments and societal rhythms, transforms quiet observations into thoughtful designs that connect emotion, purpose, and imagination.