Visual Communication - Bachelor
Revive Vintage a second hand curated thrift store for the effortlessly cool girl. Made in response to the pressing need for sustainable practices within the textile industry due, the store sells preloved pieces that are versatile and unique. Every item carries a past, and the brand reframes that history as an intimate act of connection: I loved this, now it's your turn.
Revive Vintage is also about fostering the idea of a community and connecting women through a shared joy of dressing up, swapping, and discovering unique pieces. It plays on the idea of girlhood, and the joy you have whilst getting ready to go out with friends, gossiping on the phone, picking an outfit etc. I wanted to bring that into the photos I took. Revive Vintage aims breathe life into vintage shopping, making it fresh and resonate with young consumers who are fashion forward.
Rachael Annerl is a passionate graphic designer dedicated to creating thoughtful, engaging design solutions that leave a lasting impression. Her work spans brand identity, fashion, editorial design, motion, social media, and creative direction. She is constantly exploring new opportunities to grow and expand her creative skillset.