Visual Communication - Bachelor

Refresh. Recharge. REFLOW.

Reflow is a sports drink brand designed for the young generation, positioned as a companion that matches the pace of everyday life. Combining a clean, modern visual language with narrative elements inspired by Japanese ACG (Anime, Comics, and Games) culture, the brand creates a distinctive and engaging identity. Through its virtual brand ambassador, Reflow gains a lively, story-driven personality, embodying the product’s core message: in moments of fatigue, Reflow refreshes, energises, and encourages people to push their limits and keep moving forward.

Yau Lam

about reflow

Reflow is a new-generation sports drink that fuels your life and restores your energy. Designed for those who never stop moving, it captures the spirit of refresh, recharge, and renewal.

With its clean modern design and ACG-inspired storytelling, Reflow brings energy to life through its virtual ambassador, Mizuki Sao, a bright, athletic girl who fights fatigue with Reflow power, tells a story of motion, motivation, and flow.

Reflow isn’t just about hydration — it’s about momentum. Drink it, feel it, and keep moving forward.

Style guide

virtual ambassador

Packaging

Posters

Merchs

showreel

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samples of my private commissions

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Yau Lam

Yau is a visual communication designer who specializes in graphic design, illustration, and character design. She enjoys creating expressive, visually engaging designs that bring concepts to life, aiming to deliver designs that not only look appealing but also communicate effectively and leave a lasting impression.