Visual Communication - Bachelor
PLEASED is a mental health focused organisation that provides accessible tools and resources for individuals struggling with people-pleasing in their day-to-day lives. As the cost of mental health care rises and adults being the target group especially vulnerable to people-pleasing, PLEASED aims to bridge the gap between people-pleasers and the rising costs of therapy.
Affirmation cards are provided to have constant, uplifting, positive reminders that help reshape self-talk and self-esteem. It reminds users the importance of consistent and repetitive messaging that encourages a need to put yourself first, where self-care is imperative and this idea of surrounding ourselves with mindsets we want to achieve.
Challenge cards are created to provide a way of taking small steps to improve boundary setting, mindfulness and overall wellbeing. As being a people-pleaser can be exhausting, these challenges are presented to help elevate the user by encouraging them to participate where it is aimed to improve their wellbeing. This is done by engaging in new hobbies or experiences as well as boundary setting to help alter behaviours, challenge cards are used as an initial step in the right direction.
Stickers are created to be motivational, positive, uplifting and fun. Many of them contain kind messages that are aimed to be repeated to help reshape mindsets along with the resources and tools created. Users can stick this anywhere in their workplace to remind themselves that they are one of a kind, one step at a time.
The PLEASED information booklet is an additional deliverable that comes within the toolkit to introduce users to PLEASED and how to go about using the tools found within the toolkit. It includes how-to guides as well as positive reminders within it’s pages.
A website is created as the main platform for finding more information about the brand and to be able to purchase our own tools for yourself. The website also includes daily challenges and online activities to give new users a glimpse into what PLEASED is all about.
Olivia is a passionate and story-driven visual communicator, who is determined to make what she creates meaningful, memorable and inspiring. She has a deep love for the creative process and is always looking for a new challenge. While continuing to broaden her skills, she is proficient in the Adobe Creative Cloud, working across typography, UX/UI design, branding and packaging. She is passionate about bringing purposeful and innovative ideas to her work and is excited by the opportunities to share this within the design industry.