Visual Communication - Bachelor

PHOSPHORUS – FIRST ALBUM PROJECT

“Phosphorus” is the debut album of a five-member girl group of the same name. The name can refer to the morning star, a source of light, renewal, and truth. The project explores the real experience of being a girl and a woman in a world shaped by societal expectations and beauty standards.

Hanh Doan Thao (Hans) Nguyen

“PHOSPHORUS” – MORNING STAR:

3D KEY VISUALIZER:

ALBUM NAME:

The name Phosphorus draws inspiration from the Greek god personifying the Morning Star, symbolising the “bringer of light.” Derived from the Greek Phōsphoros—meaning “torchbearer” or “light-bringing”—the name reflects notions of illumination and revelation (from phōs, “light,” and pherein, “to carry”) (theoi, 2017). In Greek mythology, Phosphorus, son of Eos (the Dawn) and Astraios, was later merged with his counterpart Hesperus, the Evening Star, as both were recognised as the planet Venus. Often depicted in vase paintings as a radiant youth crowned with a halo or holding a torch, Phosphorus embodies beauty, enlightenment, and duality—concepts central to the album’s narrative (theoi, 2017).

ALBUM CONCEPT:

Phosphorus emerges as a bold new voice in the K-pop rap/trap scene with their debut album Phosphorus. Taking their name from the Greek “light-bringer”: the morning star, child of Dawn. Across three stages represented in the album’s three songs: Veil, Exile, Illuminate, the album follows the journey of a young witch who learns that her true power is not in hiding but in embracing her difference. With heavy bass, sharp flows, and surreal aesthetics, Phosphorus shines as a guiding light for a generation confronting insecurities, igniting confidence, and celebrating unapologetic self-acceptance.

Promotional poster for *Phosphorus: Morning Star* featuring a glowing pearl-like heart encased in golden spikes with a radiant sword emerging from the top. Soft pink and beige tones create a celestial, divine atmosphere, complemented by elegant serif text describing the album’s mythic and self-acceptance themes.

BRAND MARK DESIGN:

The brand mark is reinterpreted from the traditional Blackletter typeface, a form commonly associated with Gothic-themed design. Through the adaptation of sharp contrasts, elongated strokes, and intricate ornamentation, the typeface is transformed to convey both modern elegance and Gothic expressiveness. This reimagining captures the thematic duality of “Phosphorus”—the interplay between darkness and light, and the journey toward self-acceptance and empowerment (Albertina Museum, 2018).

Brand identity sheet for *Phosphorus* showing two gothic-style wordmarks, a pastel colour palette in pink, cream, and lavender, and five heart-shaped icon designs featuring stars and eyes. The layout blends elegant typography with mythic, feminine motifs to express the album’s celestial and self-acceptance themes.

BRANDING VISUALS:

ALBUM STORY:

“Born of witch heritage, a young girl hides her powers to blend in, ashamed of her difference.

At its core, Phosphorus tells the story of a young witch born of a forbidden lineage. Feared and cast aside, she hides her power until the weight of denial forces her to confront her truth.

Nonetheless, the young witch is forced to confront her true self. In her darkest moment, she reclaims her identity, unlocking the heart-shaped case from her mother to reveal a divine sword, an heirloom of hidden strength. Its light doesn’t wound but reveals, teaching her that true magic and beauty are found not in fitting in, but in embracing her difference.

To accept oneself is divine rebellion.

MERCHANDISE:

Hanh Doan Thao (Hans) Nguyen

Hans Nguyen is a passionate and versatile designer specialising in typography, editorial layout, and 3D animation for music and art projects. Known for her bold, creative vision, she crafts visually captivating works that edify social themes, specialising in celebrating the beauty and the authenticity of women and LGBTQ+ experiences through evocative, purposeful design.