Visual Communication - Bachelor
Matters of Brew is a decaffeinated tea and coffee speciality brand dedicated to the rituals of slowing down and taking care of ones mind and body in chaotic times. The main targeted audience of this project are creatives who often times work from home and would appreciate a cozy beverage to help wind down from daily stresses.
Matters of Brew is a decaffeinated tea and coffee speciality brand centred around the ritual and culture surrounding coffee and tea and all its associations with rest, mindfulness, and comfort. With that a theme of self-care and expression is realised and brought to the forefront with beautiful illustrations to encourage the preservation of its form. Its brand ideals are mindfulness, beauty, and care.
The primary targets are artist and writers whose job involves tireless dedication even in the quiet retreats of their own home. Whether voluntary or not, often work follows them everywhere and can be so consuming of one’s energy and time without any external stimuli. Therefore, although the branding would not be explicit in its target, the project will develop with such audiences in mind so that all its beauty and intent would permeate every corner.
Yi Ran is a 2025 graduate of QUT Visual Communications with a particular interest in the fine arts and storytelling.