Visual Communication - Bachelor
Anika Estate is a contemporary wine brand concept that blends heritage vineyard practices with modern design and sustainability. Rooted in craftsmanship and family tradition, it offers an authentic yet refined brand experience that appeals to design-conscious consumers seeking quality, meaning, and connection through storytelling and aesthetics.
By combining modern visual design with elements of craftsmanship and storytelling, Anika Estate aims to create an immersive brand experience that feels intentional. Through not only physical, but also digital touch points the brand deepens their engagement, inviting consumers to not only purchase a bottle of wine but to participate in the story of where it comes from and what it stands for.
Each merchandise piece serves a distinct role within Anika Estate’s physical marketing strategy. Coasters drive brand recognition at the point of consumption, branded t-shirts supplied to bottle shops and bar staff enhances brand presence through on-site visibility, and bulk packaging ensures consistent branding throughout each touchpoint of the distribution channel. Together, these items create a cohesive physical marketing presence throughout the entire consumer journey.
The Anika Estate website is designed to extend the brand narrative beyond the bottle, offering consumers an immersive digital experience that deepens their connection to the estate. Accessed via a QR code featured on each product, the website transforms a simple interaction into a curated journey. The digital experience guides users through the estate’s heritage, vines, craftsmanship, and shared experiences. Subtle animations throughout the site visualise the brand’s authentic and intentional winemaking practices, reinforcing the balance between tradition, sustainability, and contemporary design.
Shown here are selected pages from the Anika Estate website, reflecting a cohesive brand identity that balances modern playfulness with the timeless characteristics of a respected vineyard estate.
Charli Le Boutillier is a designer passionate about visually communicating brand stories through thoughtful and cohesive design. With a background in Graphic Design and Marketing, she creates work that blends creativity with strategy, drawing inspiration from fashion, architecture, and the environment.