Visual Communication - Bachelor

Skincafe – Less is more Skincare

Skincafe is a skincare brand identity developed in a culture of social media-driven overconsumption and trend-based marketing within the beauty industry. The fast-paced product turnover cycles, excessive marketing techniques and novelty trends influence positions young adults lost in an overwhelming market, with products promising unrealistic results, hidden behind an Instagram filter, creating a sense of skincare fatigue. Skincafe positions itself as the alternative, valuing mindful consumption, routine simplicity and transparency, offering a small range of science-based skincare staples that reassure the consumer that less is more.