Visual Communication - Bachelor

OVO

OVO expresses the language of care through design. Drawing from the egg’s pure geometry, its cohesive system of gradients and curves translates life’s rhythm into visual form. The brand’s calm yet contemporary identity encourages awareness and dialogue about women’s reproductive wellbeing.

SI RONG PHUA

OVO

The project’s purpose is to use design as a language of empathy. Through the symbolism of the egg and soft visual elements, OVO invites reflection on the cycles of womanhood and promotes a culture of openness and respect toward reproductive health.

GRAPHIC SYSTEM DESIGN

APPLICATION

AWARENESS

#HOWDOYOULIKEYOUREGGS

APP DESIGN

SI RONG PHUA

As a visual communicator who values meaning and emotion, Si Rong believes that good design speaks softly but resonates deeply. She finds beauty in balance, where clarity meets purpose and ideas are shaped into thoughtful visual stories.