Visual Communication - Bachelor

Moodi

Moodi is a visual communication project combining storytelling, brand identity, and gentle interactivity. Centred on emotional learning, the story follows Moona and Gigabyte through a dreamy space adventure that encourages children to understand their feelings and embrace creativity with curiosity and care.

Taylah Canning

Since the internet has become a significant part of most people’s lives, many people have begun showcasing themselves through social media platforms. Whether it’s sharing their daily lives or seeking validation from others, there are often negative comments directed at people’s bodies and appearances. These comments can have a detrimental effect that leads to engaging in unhealthy activities in an attempt to appear ‘perfect’ online. As an observer myself, I have come to realise the importance of raising awareness about this issue and the need to find ways to heal and educate the next generation. By creating characters with similar experiences, alongside a range of merchandise and an interactive Instagram filter, I hope that everyone will enjoy the project and find empathy with the characters

Brand Guide

Character Design

Moona’s Mission: The Glow Quest Book

The Moodi storybook, Moona’s Mission: The Glow Quest, is the heart of the brand. Inviting children into a gentle, cosmic adventure that explores emotion, curiosity, and connection. The book features subtle AR-enhanced pages that come to life through the EyeJack app. Readers can simply download the app, scan the QR code in the bottom corner, and hover their device over the page to watch twinkling stars, bubbles, and glowing lights animate across the scene. At this stage, two pages have been developed as prototypes, demonstrating how traditional storytelling and digital play can blend seamlessly. Future iterations will expand the AR integration across all planets in Moona’s journey.

Merchandise

SOCIAL MEDIA

The Moodi Instagram account was designed as an inviting space for parents and caregivers to connect with the brand and its purpose. It blends storytelling, playful visuals, and gentle education- offering a glimpse into Moona’s world while also sharing insights about children’s emotional learning and mindful technology use. Each post and story introduces a piece of the Moodi universe, from character art to behind-the-scenes sketches, while maintaining the brand’s signature cosmic colour palette and friendly tone. Captions are intentionally conversational and always guide followers toward the link in bio, directing them to the Moodi website for more resources, product details, and the interactive story experience.

WEBPAGE

The Moodi website was designed as a digital extension of the brand- an interactive space where parents and children can explore Moona’s universe together. The homepage warmly introduces the story and mission, featuring animated elements and links to the hero book, Moona’s Mission: The Glow Quest. The navigation tabs guide visitors through key sections including About, Characters, Shop, App, and Learn. Each page reflects Moodi’s gentle, imaginative tone through soft gradients, rounded typography, and a cohesive cosmic colour palette. The site is intentionally simple and intuitive, designed to support parents in discovering resources and products that encourage healthy technology use and emotional growth for their children.

VIEW THE FULL PROJECT ON BEHANCE

Behance Project

Taylah Canning

Taylah is an emerging visual communicator and storyteller exploring how design can tell stories that make people feel seen, supported, and inspired. She loves working across illustration, branding, and storytelling. Using creativity as a way to connect, comfort, and bring ideas to life.