Visual Communication - Bachelor
Prismatic is a brand identity design that centres around creativity and giving primary school children, between the ages of 5-12, the resources to create. Creativity is vital towards mental growth, it’s good to challenge the mind and engage in different ways of expressing oneself.
Prismatic is a creative arts brand meant for kids and because of that it was decided to include mascots. Additionally, it was ensured that bright colours and forms were incorporated in the designs to ensure a fun visual appearence.
The hamper box itself was designed to be fun and inviting. So this was attempted through the use of bright colours and the mascots.
The pamphlets were designed with the dual purpose of being educational and a guide for any artistic activities. The goal was to inform users of the importance of creativity while giving them ideas on simple and straightforward activities. The purpose specifically to give instruction but more-so, give ideas and inspiration.
The stickers were designed to show off the mascots and provide the target audience with some merch or craft resources.
Amber is a 2nd year design student, who has a keen interest in art and design. Her goal is to pursue a career in creative arts and continue to improve their art skills. Their interests include, graphic design, motion design, typography and more favourably character design.