Visual Communication - Bachelor

URBN FNTSY

URBN FNTSY (read: Urban Fantasy) brings a creative twist to the traditional comic book, breathing life into the story and characters through AR-enhanced interaction and additional story-related merchandise designed to visually establish the world, the characters, and the tone of the pilot comic.
By incorporating the sinuous and organic nature of Art Nouveau in relation to “fantasy” and the gritty and rebellious elements of Graffiti Art that tie it to “urban”, the aesthetics combine to evoke the sense of the urban fantasy genre that inspired the comic's stylistic design.
These design choices are reinforced by the merchandise developed for promotional efforts -- particularly in the creation of a clear acrylic skateboard etched with character art in the style of Art Nouveau's most famous artists.
In terms of the story's narrative, URBN FNTSY follows Luca, a skater with a penchant for audacious manoeuvres that often land them in trouble, as they find themself at 'The Dragon Rail'. This "Dragon Rail" turns out to be a cursed dragon, and it is Luca's mission to despell all the Graffiti'd curses that were keeping the colossal dragon down.

Taylor Savage (they/them)

AR Comic Sneakpeak

Merchandise

Limited Edition Skateboard, Mini Skatedecks, and Keyrings

Clear acrylic skateboard with character art in art nouveau style along left-most rule of third line. To the left, three mini acrylic skateboards are scattered in a stack. On the right of the big skateboard are three keychains that are of mini skatedeck design (just with no wheels). Background is a grey painterly wall.

Graphics on Clothing

Stickers

Arrangement of 7 stickers for URBN FNTSY (read: urban fantasy). 1 logo, 1 panel from comic of character sipping drink, 3 different mini skateboard designs, 1 panel from comic of character's mouth grinning, 1 QR code that will take user to behance profile.

Taylor Savage (they/them)

Taylor is an emerging visual communication graduate specialising in both illustrative and narrative design. Their work is a blend of both imaginative storytelling and diverse influences, showcasing their commitment to inclusive perspectives as well as creative experimentation across both digital and traditional media.