Visual Communication - Bachelor

The Big Sad

The Big Sad is a streetwear brand promoting mental health awareness among young Australians aged 16–30. Combining bold streetwear aesthetics with data visualisation designs, it aims to spark open conversations about mental health. The brand also partners with Australian charities supporting young adults facing mental health challenges.

James Barrance

Brand Identity

The brand identity surrounding “The Big Sad”, utilises a very calming colour palette, bold font choices and childish iconography/symbols.

Various images of "The Big Sad" brand identity.

Brand Mock-ups

In order to envision “The Big Sad” as a real-world brand, digital mock-ups were created for the purpose of showcasing potential

Various mock-up designs for the brand "The Big Sad"

James Barrance

James is a visual communication designer who takes interest in logo design and magazine layouts. Throughout his design journey at QUT, James has created various forms of visual designs, ranging from album covers, sustainability projects and website UI.