Visual Communication - Bachelor

Norié Studio Fashion Brand Identity

Norie is a youth-wear experiment where chrome minimalism meets street ease. The “Mirror Spectrum” palette- adaptive neutrals with electric flashes-cuts clean silhouettes for movement and layering. Built to reflect the wearer, not the room, Norie invites quiet shine, confident play, and everyday pieces that carry an edge

Thi Phuong Dung Tran

Intro

Norie is for those who see clothing as a canvas for self-expression. We challenge the conventional, embracing bold prints, vibrant colors, and dramatic silhouettes. Our designs are a fusion of artistic inspiration and fearless individuality, empowering you to stand out and tell your story without saying a word. We believe fashion should be joyful, provocative, and unapologetically fun. Norie is a celebration of creativity, a collection for the confident, the curious, and the unconventional. Make Noise. Make Norie.

the logo

The logo suite captures Norie’s spirit: bold self-expression with refined restraint. A stylised black cat with a star in its eye represents independence, curiosity, and youthful confidence. Inspired by The Star card in Tarot, the emblem embodies renewal, intuition, and faith after hardship - a light that guides without demanding attention. Together, the name and symbol express Norie’s duality: elegance with rebellion, mystery with warmth, and the courage to move forward with authenticity and grace.
Our palette is drawn from the essence of silver and its chrome reflection-a dynamic interplay of light and environment. Silver forms our core: a spectrum of sophisticated neutrals from deep Tarnished Shadow to bright Liquid Mercury. The true inspiration, however, lies in the chrome’s mirror. Our colours are the muted, luminous hues seen within its surface: the subdued Mist Blue, and earthy Mineral Green of a reflected world.

stickers

business card

social media identity

Website

Sample t-shirt prints

packaging box

Store poster series

Thi Phuong Dung Tran

Dung Tran (Joanna) is a 3rd Year Visual Communication student , passionate in exploring photography and graphic design. Inspired by art and fashion, she crafts image-driven stories across print and digital media.