Visual Communication - Bachelor
Scribble Squad is an arts-and-crafts supply brand and educational content provider for children aged 4-8 years old. Our mission is to provide a sophisticated yet accessible educational approach to arts, crafts, and culture. Through playful character designs and engaging activity packs, the brand gives budding artists the space to learn and grow.
Scribble Squad believes that every child deserves access to quality arts and crafts education. This is why we’ve taken a soft, soothing, gender-neutral approach to our visual identity. Pastel reds, yellows and blues display our value of the art fundamentals, and shows us that we can make wild, beautiful things from the most basic building blocks! Our signature muted purple stands out and is easy on little eyes, creating a safe, sensory-friendly space for kids to learn and create.
Meet Zee, Lou and Mo! Zee represents the element of colour, and is a sentient colour wheel with ink-pad palms, allowing her to create any colour at will. Lou represents the element of line, with a loose, lanky posture to reflect her laidback yet sarcastic self. Mo represents the element of shape, with a larger, bulky, peanut-shaped body that can morph into other shapes when experiencing extreme emotion.
As the creator of Scribble Squad and a casual children’s art teacher, I saw inspiration in young artists around me. Artists can be many things – loud and chaotic, or reserved and lost in thought. Spending time with little ones of different personality types, whether that be silly, serious, meek, witty, bold, or anxious, enabled me to witness the beautiful and nurturing safe space visual arts and crafts can hold for every child.
Watch as Zee, our colour mascot, shows little artists how to colour their world! Featuring 24 bleed-free, non-toxic, and washable colours that are safe for little hands. The engaging packaging design encourages kids to be bold and express themselves through bright colours.
Introducing the Scribble Squad’s Paint By Number kit: Famous Artworks edition! We take little artists on a journey through time through exploring iconic artworks with a cartoon twist. Kids will have a blast while learning about masterpieces from the greats!
Paint By Number sheets inspired by two iconic artworks: Girl With a Pearl Earring by Johannes Vermeer, and Starry Night by Vincent Van Gogh. Can you spot Zee and Mo? Let’s learn about famous artworks together – it’s painting made simple!
Busy sketching? Need more space to create? Use our stickers to show off your inner artist!
Make, learn and shop all things Scribble Squad! By scanning the QR code on the back of all Scribble Squad packaging designs, the user is taken to the brand’s official website. They are introduced to the Squad characters, and can access a number of resources such as arts and crafts tutorials, famous artist profiles, and educational videos about famous artworks. Kids can share their finished masterpieces with parental permission, and parents can browse and shop our product range.
Isabelle Uy is a visual designer and illustrator passionate about bringing joy, playfulness, and curiosity to mundane, everyday experiences. She believes that visual design plays a powerful role in shaping connections with people, place, and the world around us. Isabelle believes in the simple mission of designing for good.