Visual Communication - Bachelor
'EXPOSED,' is a youth-focused sunglasses brand that sells polarised category 3&4 sunglasses. It positions sunglasses as a tool for UV protection while maintaining their cultural relevance as a fashion statement. It explores interactive physical and digital design and how it can prompt viewers to learn about the importance of wearing sunglasses, not just as a fashion statement.
Users are presented with an extravagant, larger-than-life version of the sunglasses that they can explore in real time, rotating them, looking through the lenses, and interacting with the brand’s symbols and messages. This approach aligns with the target audience, 16-30 year olds, who are highly digital, active on social media, and drawn to interactive experiences that feel personal and shareable.
EXPOSE’s Instagram showcases how educational content can be integrated into the branding. The colour theme becomes recognisable as EXPOSE and strengthens users’ connection and association with the brand.
Stickers and keychains extend the brand beyond sunglasses, offering tactile and collectable items that build a sense of community.
Isla is an emerging visual communication designer whose work blends bright colour, soft illustration, and clear storytelling. She designs for connection, projects that make people feel curious and understood. Isla brings playful energy to purposeful outcomes, aiming for work that’s not just eye-catching, but human and enduring.