Visual Communication - Bachelor

Echoes of Life Branding Identity

Echoes of Life is a project that explores the process of creating a cohesive visual identity for a video game. It creates a focus on developing key branding elements, including logo design, typography, colour palette, and apparel, to be able to reflect the game's themes and narrative. Developing a connection with its audience before their hands get on the game itself. This project demonstrates how thoughtful design decisions can enhance both brand value and player engagement.

Vy Thai Tran

Echoes of life – a game brand identity

Echoes Of Life game case with the DVD inside and an attached pamphlet. Shows the front, back, and inside at different angles.
The game case pamphlet.
Echoes Of Life apparel. Includes a black t-shirt, grey sweater, and a black hoodie. Has the logo on it all.
Instagram page displayed on a phone screen.
Concept design of characters in Echoes Of Life. Has a human, small monsters, and a large tree-like one.
2D and 3D renders of weapon designs for Echoes Of Life. Has a gun, sword, and a bladed boomerang.

Vy Thai Tran

An aspiring designer who specialises in Visual Communications, Vy is a Vietnamese-Australian woman with a growing passion for illustrative works and designing with a story. Her experience encompasses graphic design, motion graphics, animation, and illustration.