Visual Communication - Bachelor
CINE • NITY is a film club reimagining how we experience movies, where one screen sparks many conversations. We host screenings, share stories, and spark conversations, online and in person, to create a community where film lovers can connect, reflect, and belong.
The social media campaign for CINE • NITY extends the brand’s visual identity into the digital space, using platforms like Instagram to engage audiences and build a sense of community beyond physical screenings. Each post is designed to feel cohesive yet dynamic, reflecting the club’s core values of cinema, community, and conversation.
Designed as both an informational hub and an extension of the club’s experience, the site maintains consistency with the overall brand language through its minimalist structure, circular motifs, and warm red-to-off-white palette.
The personalised packaging and merchandise extend CINE • NITY’s visual identity into tactile, memorable experiences. From popcorn boxes and cup sleeves to tote bags and tickets, each item integrates the club’s cinematic motifs and brand colours, transforming ordinary cinema objects into collectible pieces that strengthen community identity and engagement.
Như Ý (Zara) is a visual communication and marketing graduate passionate about combining storytelling, emotional resonance, and immersive experiences through design. With a strong eye for detail and a collaborative spirit, she aspires to become a creative director, crafting bold and meaningful brand identities, editorial works, and visually driven campaigns that inspire connection and creativity.