Visual Communication - Bachelor

(in)visible

(in)visible is an epilepsy starter kit designed to raise awareness and educate children (grades 6–12), young adults, and adults about epilepsy in an accessible and engaging way. The kit includes a mini zine, flash cards, a seizure first aid guide, stickers, keychains, and a social media page—all thoughtfully packed into a compact, branded box. The goal is to shed light on the often misunderstood condition and help people “see the unseen.”

Joyce Abigail Mawinei Tanubudi

brand identity

The primary and secondary logo. The primary being the word "invisible" with some colour variations: black and white, purple and white, and black on purple. The secondary logo being an eye with the slogan "see the unseen" underneath.
The style and typography used for the logo. The colours are white, black, and purple. The font used is "DM Sans 24pt" for both the heading and the body

Why purple?

Purple is the internationally recognised colour for epilepsy awareness. It symbolises solidarity with those affected by the condition and is widely used in campaigns and events to promote understanding and support.

Title: "What they wish people knew..." Quotes: "Life can be lived with epilepsy, other people's arrogance towards epilepsy is what hurts the most." "I'm so tired of no one understanding and constantly being told that I have to suck it up and get over it." "That people with epilepsy are actually NORMAL people." "I wish they cared more to know about it."

Pattern

Brand pattern with the elements: eyeball, lightning bolts, "don't blink", and an eye closed.

Flashcards and keychains

Some flashcards; titled "myth vs. reality" and in the middle, 3 keychains.

stickers, box, and first aid guide

Stickers on the left hand side, box design in the middle, and first aid guide for seizures on the right hand side.

mini zine

A mini zine containing all the information needed to know about epilepsy, as well as a quote on the other side saying "Epilepsy isn't always what you think it is. It is a challenging, difficult, unpredictable, and tiring disease. So please help and support us."

Social media

The social media page of this project called inside.epilepsy.

Joyce Abigail Mawinei Tanubudi

Joyce Tanubudi is an Indonesian graphic designer based in Brisbane. Her work blends bold visuals with thoughtful storytelling, aiming to educate, empower, and spark curiosity. With a passion for meaningful design, she creates impactful experiences across branding, print, and interactive media.