Visual Communication - Bachelor

Tipsy Tins

This project is about introducing a fresh and exciting range of drinks to those wanting something out-of-the-ordinary for their Friday afternoon sesh. Ever wanted to sit back and relax with an ice-cold Bloody Mary? No? Well then, I’m afraid this isn’t for you. The brand identity of Tipsy Tins is based on tomatoes and inspired by vintage art and print design. The colour palette, logomark, graphic assets and other artwork are all inspired by—you guessed it—tomatoes. A key part of the aesthetic is the hand-drawn feel, designed to create a rustic and authentic look.

Ruby Carlile

tipsy tins

branding

branding guide for Tipsy Tins, including logos, the colour palette, typography, graphic assets and mockups.

packaging

Mockup of can packaging for the Bloody Mary flavour.
mockups of 3 can packaging designs (Tomatini, Bloody Mary and Red Eye).
mockup of the Bloody Mary cans in a 6 pack in clear plastic packaging.
mockup of various can packaging designs in a vertical stack.

Merchandise

tote bag mockup with Tipsy Tins logo artwork.

website

digital prototype of Tipsy Tins website homepage.

social media

Tipsy Tins Instagram

screenshot of the Tipsy Tins social media page and a post with brand artwork.

youtube playlist

View Playlist

screenshot of youtube playlist for Tipsy Tins

Ruby Carlile

Ruby Carlile is a 3rd year student studying a Bachelor of Visual Communication Design, interested in digital illustration and graphic design, often working in Procreate. While studying, she has gained experience with Adobe Illustrator and developed an interest in a range of design fields, including branding, book illustration, web design and more. Overall, she is looking to share her work with people who can appreciate a bit of whimsy and fun.